Posts
All the articles I've posted.
Making Scared People Feel Respected
The best speaker at a conference I nearly skipped ran a mall in a small Indian town. His catchment numbers explain a lot.
Why Most Content Marketing Fails
Most content marketing fails for an unglamorous reason. It gets stopped before it had a chance to work.
Do You Have a WhatsApp Phone?
In rural India, an internet phone is just a WhatsApp phone. There is a lesson there about explaining products.
What The Placebo Effect Can Teach Marketing
The placebo effect is real and still poorly understood. Naming and packaging change how well a thing works.
Digital Marketers Need to Understand Statistical Significance
Marketers are using more data, which is good. Most conclusions drawn from PPC tests are not statistically significant.
Lose the (marketing) excuses
It is easy to list what you don't have that others do. The dice were thrown long ago, so the complaining is wasted energy.
Why in-housing digital marketing often fails
In-housing promises control, savings and focus. The arguments for it are mostly about agencies rather than capability.
The Basics of Management
The basics of management are simple to write down. That is not the same as easy to do.
Kids and Technology: The Digital Divide
We worried that poor kids would get less technology. The divide turned out to be about something else.
Be inspired by marketing systems, not ad campaigns
Campaigns are easy to copy, which is why copying them rarely works. Look at the system behind them instead.