Posts
All the articles I've posted.
What The Placebo Effect Can Teach Marketing
The placebo effect is real and still poorly understood. Naming and packaging change how well a thing works.
Digital Marketers Need to Understand Statistical Significance
Marketers are using more data, which is good. Most conclusions drawn from PPC tests are not statistically significant.
Lose the (marketing) excuses
It is easy to list what you don't have that others do. The dice were thrown long ago, so the complaining is wasted energy.
Why in-housing digital marketing often fails
In-housing promises control, savings and focus. The arguments for it are mostly about agencies rather than capability.
The Basics of Management
The basics of management are simple to write down. That is not the same as easy to do.
Kids and Technology: The Digital Divide
We worried that poor kids would get less technology. The divide turned out to be about something else.
Be inspired by marketing systems, not ad campaigns
Campaigns are easy to copy, which is why copying them rarely works. Look at the system behind them instead.
How to use Analytics to check whether your SEO efforts are working
SEO produces a maze of metrics, rankings and results. Which of them actually tell you it is working?
Who Is (Not) Your Ideal Customer?
A cold caller asked how likely I would be to invest. The phrasing was clever and the question was still useless.
What are we improving this week?
Get excited about AI and chatbots and the redesign. The question that actually moves numbers is what you improve this week.