Chris Higgins

Recent Posts

• Humans Buy The Package. Agents Need The Proof.

  28 Aug, 2026

  Your website sells by implication: imagery, fonts, language, the whole package. An AI agent researching your product can't see any of it. Keep the crafted page, and ship a second explicit surface with proof attached to every claim.

• Start Where Failure Is Loud

  26 Aug, 2026

  Marketing teams start AI with content generation, and the rollout quietly dies because nobody can see it failing. The fix is aimed at management: do content quickly, then pick a project where failure is loud.

• What Breaks When Marketing Gets Unblocked

  30 Jul, 2026

  Marketing's production ceiling was set by somebody else's capacity. AI is removing it, and the work nobody had to be good at is segmentation, reporting and retirement.

• Exploring Net Revenue Retention (NRR)

  19 Oct, 2023

  Some ideas on how to test different variants of NRR to uncover SaaS insights