Chris Higgins

Recent Posts

• How should a marketing team decide what to buy and what to vibe code?

  17 Oct, 2026

  How marketing teams can decide what to buy and what to vibe code: choose a useful project, scope the work and check that you can judge and maintain the result.

• Is your product in the danger zone?

  8 Oct, 2026

  Could customers build the part of your software they need? Assess the risk through technical difficulty and the expertise needed to keep it working.

• How to Assess a New AI Model on Your Marketing Work

  28 Sep, 2026

  Practical AI model tests for B2B enterprise marketing teams: compare results, get more from your subscription and discover what new models can do.

• Instructions Expire

  11 Sep, 2026

  Your business brief can stay the same while AI models change. Here's how to check whether the way you prompt them needs updating.