Posts
All the articles I've posted.
Humans Buy The Package. Agents Need The Proof.
Your website sells by implication: imagery, fonts, language, the whole package. An AI agent researching your product can't see any of it. Keep the crafted page, and ship a second explicit surface with proof attached to every claim.
Start Where Failure Is Loud
Marketing teams start AI with content generation, and the rollout quietly dies because nobody can see it failing. The fix is aimed at management: do content quickly, then pick a project where failure is loud.
What Breaks When Marketing Gets Unblocked
Marketing's production ceiling was set by somebody else's capacity. AI is removing it, and the work nobody had to be good at is segmentation, reporting and retirement.
Exploring Net Revenue Retention (NRR)
Some ideas on how to test different variants of NRR to uncover SaaS insights
Why we love ChatGPT: No question is stupid
Being able to ask questions without fear of judgement is powerful. So what happens to answer sites that used human generated content?
Telling powerful and compelling business stories
A great example of storytelling from a D2C founder
The 2 types of trust in a b2b buying process
The SVB collapse stirred up discussion on the nature of trust in banking. How does this relate to b2b purchases?
Chris Higgins – Netcore Cloud: Our new identity reflects a powerful, forward momentum
My recent interview with Mediabrief on the launch of Netcore's new brand identity.
3 most common Push Notification mistakes that brands make
many brands struggle to unlock the full potential of their notifications, failing to develop a comprehensive strategy for the channel that includes planning, creative and technical approaches.
Customers should love unboxing your product
Apple turned opening a box into part of the product. Most companies still ship brown cardboard and cable ties.