Posts
All the articles I've posted.
Exploring Net Revenue Retention (NRR)
Some ideas on how to test different variants of NRR to uncover SaaS insights
Why we love ChatGPT: No question is stupid
Being able to ask questions without fear of judgement is powerful. So what happens to answer sites that used human generated content?
Telling powerful and compelling business stories
A great example of storytelling from a D2C founder
The 2 types of trust in a b2b buying process
The SVB collapse stirred up discussion on the nature of trust in banking. How does this relate to b2b purchases?
Chris Higgins – Netcore Cloud: Our new identity reflects a powerful, forward momentum
My recent interview with Mediabrief on the launch of Netcore's new brand identity.
3 most common Push Notification mistakes that brands make
many brands struggle to unlock the full potential of their notifications, failing to develop a comprehensive strategy for the channel that includes planning, creative and technical approaches.
Customers should love unboxing your product
Apple turned opening a box into part of the product. Most companies still ship brown cardboard and cable ties.
Matching search ads with consumer journey
What a buyer needs to know changes at every stage. Most search ad copy is written as though it doesn't.
Searches for your old products are valuable!
I went looking for a laptop and found a mess of retailer pages for products nobody sells any more. That traffic is worth something.
Why your website shouldn't have FAQs
The UK Government style guide argues against FAQs. Once you read the reasoning it is hard to justify keeping them.