Posts
All the articles I've posted.
Matching search ads with consumer journey
What a buyer needs to know changes at every stage. Most search ad copy is written as though it doesn't.
Searches for your old products are valuable!
I went looking for a laptop and found a mess of retailer pages for products nobody sells any more. That traffic is worth something.
Why your website shouldn't have FAQs
The UK Government style guide argues against FAQs. Once you read the reasoning it is hard to justify keeping them.
Why video games are making beautiful ads
Video games outsell the global box office several times over. The advertising budgets have started to show it.
How spiders fly - fascinating science!
Spiders can fly, and the science of how is stranger than expected. A reminder of how much is still undiscovered.
Should SME e-commerce offer coupons? A step-by-step guide.
Coupons went from newspaper cutouts to email codes. A step-by-step look at whether a small e-commerce business should use them.
Do companies need a CMO?
Only 70% of Fortune 500 companies have a CMO, and the number keeps falling. Where does the work go instead?
Losing pitches to boring work
Why do mediocre ads keep getting made? Sometimes the boring pitch is the one that wins.
Getting started with AI in marketing
We keep hearing AI will transform marketing. The people who could build it are being hired to do more interesting things.
The war on fake social media accounts
A long game of cat and mouse is starting between social networks and the governments running fake accounts on them.