Posts
All the articles I've posted.
Digital Ad Fraud is Huge and it Doesn't Matter to Advertisers
Ad fraud still takes a huge share of the ad economy. The strange part is how little advertisers seem to mind.
Deepfakes and the race to detect them
Fake text already did plenty of damage. What happens when the fake news is a video of someone you trust?
What is your B2B digital marketing attribution model?
Survey data on the attribution models B2B marketing managers actually use, and what the spread says about the discipline.
What does a data scientist do? Not just math
India has plenty of people strong at math and coding. The shortage in data science is problem solving.
When should you start marketing?
The best time to start marketing is before you have anything to sell. Real estate developers understand this.
Amazon vs Swiggy: Customers vs Merchants
Amazon polices merchant pricing while Swiggy courts restaurants. Whose side is a platform really on?
How 2014 Was Supposed to Be...
A 2014 whitepaper promised the end of spreadsheets for lead management. In 2019 I still meet companies emailing them back and forth.
What 3 Words - What's Your Unique Address?
What3Words gives every 3m square on earth a three word address. Worth a look, and worth asking why addresses fail.
How We Remember Genius
Newton did alchemy and Jobs washed his feet in the office toilets. We remember genius selectively.
Nostalgia and Marketing
Vinyl was supposed to disappear and instead grew every year for a decade. Nostalgia is a product category.