Posts
All the articles I've posted.
Why video games are making beautiful ads
Video games outsell the global box office several times over. The advertising budgets have started to show it.
How spiders fly - fascinating science!
Spiders can fly, and the science of how is stranger than expected. A reminder of how much is still undiscovered.
Should SME e-commerce offer coupons? A step-by-step guide.
Coupons went from newspaper cutouts to email codes. A step-by-step look at whether a small e-commerce business should use them.
Do companies need a CMO?
Only 70% of Fortune 500 companies have a CMO, and the number keeps falling. Where does the work go instead?
Losing pitches to boring work
Why do mediocre ads keep getting made? Sometimes the boring pitch is the one that wins.
Getting started with AI in marketing
We keep hearing AI will transform marketing. The people who could build it are being hired to do more interesting things.
The war on fake social media accounts
A long game of cat and mouse is starting between social networks and the governments running fake accounts on them.
Digital Ad Fraud is Huge and it Doesn't Matter to Advertisers
Ad fraud still takes a huge share of the ad economy. The strange part is how little advertisers seem to mind.
Deepfakes and the race to detect them
Fake text already did plenty of damage. What happens when the fake news is a video of someone you trust?
What is your B2B digital marketing attribution model?
Survey data on the attribution models B2B marketing managers actually use, and what the spread says about the discipline.