Posts
All the articles I've posted.
What does a data scientist do? Not just math
India has plenty of people strong at math and coding. The shortage in data science is problem solving.
When should you start marketing?
The best time to start marketing is before you have anything to sell. Real estate developers understand this.
Amazon vs Swiggy: Customers vs Merchants
Amazon polices merchant pricing while Swiggy courts restaurants. Whose side is a platform really on?
How 2014 Was Supposed to Be...
A 2014 whitepaper promised the end of spreadsheets for lead management. In 2019 I still meet companies emailing them back and forth.
What 3 Words - What's Your Unique Address?
What3Words gives every 3m square on earth a three word address. Worth a look, and worth asking why addresses fail.
How We Remember Genius
Newton did alchemy and Jobs washed his feet in the office toilets. We remember genius selectively.
Nostalgia and Marketing
Vinyl was supposed to disappear and instead grew every year for a decade. Nostalgia is a product category.
Making Scared People Feel Respected
The best speaker at a conference I nearly skipped ran a mall in a small Indian town. His catchment numbers explain a lot.
Why Most Content Marketing Fails
Most content marketing fails for an unglamorous reason. It gets stopped before it had a chance to work.
Do You Have a WhatsApp Phone?
In rural India, an internet phone is just a WhatsApp phone. There is a lesson there about explaining products.