Tag: marketing
All the articles with the tag "marketing".
Humans Buy The Package. Agents Need The Proof.
Your website sells by implication: imagery, fonts, language, the whole package. An AI agent researching your product can't see any of it. Keep the crafted page, and ship a second explicit surface with proof attached to every claim.
What Breaks When Marketing Gets Unblocked
Marketing's production ceiling was set by somebody else's capacity. AI is removing it, and the work nobody had to be good at is segmentation, reporting and retirement.
Telling powerful and compelling business stories
A great example of storytelling from a D2C founder
The 2 types of trust in a b2b buying process
The SVB collapse stirred up discussion on the nature of trust in banking. How does this relate to b2b purchases?
Chris Higgins – Netcore Cloud: Our new identity reflects a powerful, forward momentum
My recent interview with Mediabrief on the launch of Netcore's new brand identity.
Customers should love unboxing your product
Apple turned opening a box into part of the product. Most companies still ship brown cardboard and cable ties.
Do companies need a CMO?
Only 70% of Fortune 500 companies have a CMO, and the number keeps falling. Where does the work go instead?
Getting started with AI in marketing
We keep hearing AI will transform marketing. The people who could build it are being hired to do more interesting things.
When should you start marketing?
The best time to start marketing is before you have anything to sell. Real estate developers understand this.
Nostalgia and Marketing
Vinyl was supposed to disappear and instead grew every year for a decade. Nostalgia is a product category.