Tag: marketing
All the articles with the tag "marketing".
How should a marketing team decide what to buy and what to vibe code?
How marketing teams can decide what to buy and what to vibe code: choose a useful project, scope the work and check that you can judge and maintain the result.
Is your product in the danger zone?
Could customers build the part of your software they need? Assess the risk through technical difficulty and the expertise needed to keep it working.
Instructions Expire
Your business brief can stay the same while AI models change. Here's how to check whether the way you prompt them needs updating.
Humans Buy The Package. Agents Need The Proof.
Keep the website you've designed for people, and make the product details and evidence explicit for agents researching on a buyer's behalf.
What Breaks When Marketing Gets Unblocked
Marketing's production ceiling was set by somebody else's capacity. AI is removing it, and the work nobody had to be good at is segmentation, reporting and retirement.
Telling powerful and compelling business stories
A great example of storytelling from a D2C founder
The 2 types of trust in a b2b buying process
The SVB collapse stirred up discussion on the nature of trust in banking. How does this relate to b2b purchases?
Chris Higgins – Netcore Cloud: Our new identity reflects a powerful, forward momentum
My recent interview with Mediabrief on the launch of Netcore's new brand identity.
Customers should love unboxing your product
Apple turned opening a box into part of the product. Most companies still ship brown cardboard and cable ties.
Do companies need a CMO?
Only 70% of Fortune 500 companies have a CMO, and the number keeps falling. Where does the work go instead?