Tag: marketing
All the articles with the tag "marketing".
Getting started with AI in marketing
We keep hearing AI will transform marketing. The people who could build it are being hired to do more interesting things.
When should you start marketing?
The best time to start marketing is before you have anything to sell. Real estate developers understand this.
Nostalgia and Marketing
Vinyl was supposed to disappear and instead grew every year for a decade. Nostalgia is a product category.
Do You Have a WhatsApp Phone?
In rural India, an internet phone is just a WhatsApp phone. There is a lesson there about explaining products.
What The Placebo Effect Can Teach Marketing
The placebo effect is real and still poorly understood. Naming and packaging change how well a thing works.
Lose the (marketing) excuses
It is easy to list what you don't have that others do. The dice were thrown long ago, so the complaining is wasted energy.
Be inspired by marketing systems, not ad campaigns
Campaigns are easy to copy, which is why copying them rarely works. Look at the system behind them instead.
Useless Metrics
Digital marketing makes it very easy to measure things that cannot change a single decision.