Posts
All the articles I've posted.
Choosing For or Against?
Every choice feels like picking something. Usually it is really about what you are giving up.
The Right Obsession
Companies pour enormous energy into watching competitors. That attention has a better use.
Will it be different this time?
A complaint about machines replacing labour, written in the early 1800s. Every automation wave sounds the same.
The power of asking "Why do we do it this way?"
Our agency is changing a few small things. Most of them came from asking why we did it the old way at all.
Levi’s documentary on the 501 – Discover the story of the legendary Jeans
The story of the 501, and how a piece of clothing we take for granted began as a collision of engineering and tailoring.
GE Helps a Snowball to Survive Hell and Captures Lightning in a Bottle.
GE's Unimpossible Missions is what happens when a brand treats its own technology as the story.