Posts
All the articles I've posted.
How to use Analytics to check whether your SEO efforts are working
SEO produces a maze of metrics, rankings and results. Which of them actually tell you it is working?
Who Is (Not) Your Ideal Customer?
A cold caller asked how likely I would be to invest. The phrasing was clever and the question was still useless.
What are we improving this week?
Get excited about AI and chatbots and the redesign. The question that actually moves numbers is what you improve this week.
How to stop doing low-value work
Early in your career someone else sets your priorities. After that, choosing what to ignore becomes the hard part.
Other people have it easy...
When it goes well it was our skill. When it doesn't, it was someone else. A note on how we account for our own work.
Fear of failure doesn’t feel like a fear
Real fears make you scream. Fear of failure is quieter, which is exactly why it goes unnoticed.
Useless Metrics
Digital marketing makes it very easy to measure things that cannot change a single decision.
Being Great at What You Do
A great marketer grows brands and sells things. A great programmer ships. What does great look like in your job?
When is Conflict Constructive?
Conflict is useful when everyone wants the same outcome and disagrees on the route. It stops being useful when the outcome itself is up for grabs.
Are you getting better, on average?
Sport is obsessed with averages, and most of them are objective. The useful ones for your team probably aren't.