Tag: strategy
All the articles with the tag "strategy".
When should you start marketing?
The best time to start marketing is before you have anything to sell. Real estate developers understand this.
Amazon vs Swiggy: Customers vs Merchants
Amazon polices merchant pricing while Swiggy courts restaurants. Whose side is a platform really on?
Making Scared People Feel Respected
The best speaker at a conference I nearly skipped ran a mall in a small Indian town. His catchment numbers explain a lot.
Be inspired by marketing systems, not ad campaigns
Campaigns are easy to copy, which is why copying them rarely works. Look at the system behind them instead.
The Right Obsession
Companies pour enormous energy into watching competitors. That attention has a better use.
The power of asking "Why do we do it this way?"
Our agency is changing a few small things. Most of them came from asking why we did it the old way at all.