Tag: management
All the articles with the tag "management".
Brief Your Agent as You Would a BPO
Before giving work to an AI agent, imagine handing it to an outsourced team. Think through the context, instructions and checks they would need.
Teaching Someone To Use The App Is Not Teaching Them To Shop
AI makes it easier for managers to finish work themselves. They still need to help juniors develop both the skills of the job and the ability to use AI.
You Can’t Learn AI the Way You Learn Software
Learning AI means getting better at applying it to your work. Marketing teams build that ability through projects, practice and shared experience.
Start Where Failure Is Loud
Marketing teams start AI with content generation, and the rollout quietly dies because nobody can see it failing. The fix is aimed at management: do content quickly, then pick a project where failure is loud.
Do companies need a CMO?
Only 70% of Fortune 500 companies have a CMO, and the number keeps falling. Where does the work go instead?
How We Remember Genius
Newton did alchemy and Jobs washed his feet in the office toilets. We remember genius selectively.
Why in-housing digital marketing often fails
In-housing promises control, savings and focus. The arguments for it are mostly about agencies rather than capability.
The Basics of Management
The basics of management are simple to write down. That is not the same as easy to do.
How to stop doing low-value work
Early in your career someone else sets your priorities. After that, choosing what to ignore becomes the hard part.
Other people have it easy...
When it goes well it was our skill. When it doesn't, it was someone else. A note on how we account for our own work.