Tag: management
All the articles with the tag "management".
Start Where Failure Is Loud
Marketing teams start AI with content generation, and the rollout quietly dies because nobody can see it failing. The fix is aimed at management: do content quickly, then pick a project where failure is loud.
Do companies need a CMO?
Only 70% of Fortune 500 companies have a CMO, and the number keeps falling. Where does the work go instead?
How We Remember Genius
Newton did alchemy and Jobs washed his feet in the office toilets. We remember genius selectively.
Why in-housing digital marketing often fails
In-housing promises control, savings and focus. The arguments for it are mostly about agencies rather than capability.
The Basics of Management
The basics of management are simple to write down. That is not the same as easy to do.
How to stop doing low-value work
Early in your career someone else sets your priorities. After that, choosing what to ignore becomes the hard part.
Other people have it easy...
When it goes well it was our skill. When it doesn't, it was someone else. A note on how we account for our own work.
Fear of failure doesn’t feel like a fear
Real fears make you scream. Fear of failure is quieter, which is exactly why it goes unnoticed.
Being Great at What You Do
A great marketer grows brands and sells things. A great programmer ships. What does great look like in your job?
When is Conflict Constructive?
Conflict is useful when everyone wants the same outcome and disagrees on the route. It stops being useful when the outcome itself is up for grabs.