Tag: digital-marketing
All the articles with the tag "digital-marketing".
What Breaks When Marketing Gets Unblocked
Marketing's production ceiling was set by somebody else's capacity. AI is removing it, and the work nobody had to be good at is segmentation, reporting and retirement.
3 most common Push Notification mistakes that brands make
many brands struggle to unlock the full potential of their notifications, failing to develop a comprehensive strategy for the channel that includes planning, creative and technical approaches.
Matching search ads with consumer journey
What a buyer needs to know changes at every stage. Most search ad copy is written as though it doesn't.
Searches for your old products are valuable!
I went looking for a laptop and found a mess of retailer pages for products nobody sells any more. That traffic is worth something.
Why your website shouldn't have FAQs
The UK Government style guide argues against FAQs. Once you read the reasoning it is hard to justify keeping them.
Should SME e-commerce offer coupons? A step-by-step guide.
Coupons went from newspaper cutouts to email codes. A step-by-step look at whether a small e-commerce business should use them.
Digital Ad Fraud is Huge and it Doesn't Matter to Advertisers
Ad fraud still takes a huge share of the ad economy. The strange part is how little advertisers seem to mind.
How 2014 Was Supposed to Be...
A 2014 whitepaper promised the end of spreadsheets for lead management. In 2019 I still meet companies emailing them back and forth.
Digital Marketers Need to Understand Statistical Significance
Marketers are using more data, which is good. Most conclusions drawn from PPC tests are not statistically significant.
Why in-housing digital marketing often fails
In-housing promises control, savings and focus. The arguments for it are mostly about agencies rather than capability.