Tag: customer-experience
All the articles with the tag "customer-experience".
Customers should love unboxing your product
Apple turned opening a box into part of the product. Most companies still ship brown cardboard and cable ties.
Matching search ads with consumer journey
What a buyer needs to know changes at every stage. Most search ad copy is written as though it doesn't.
Making Scared People Feel Respected
The best speaker at a conference I nearly skipped ran a mall in a small Indian town. His catchment numbers explain a lot.
Who Is (Not) Your Ideal Customer?
A cold caller asked how likely I would be to invest. The phrasing was clever and the question was still useless.
The Right Obsession
Companies pour enormous energy into watching competitors. That attention has a better use.