Tag: b2b

All the articles with the tag "b2b".

• Exploring Net Revenue Retention (NRR)

  19 Oct, 2023

  Some ideas on how to test different variants of NRR to uncover SaaS insights

• The 2 types of trust in a b2b buying process

  21 Mar, 2023

  The SVB collapse stirred up discussion on the nature of trust in banking. How does this relate to b2b purchases?

• What is your B2B digital marketing attribution model?

  25 Sep, 2019

  Survey data on the attribution models B2B marketing managers actually use, and what the spread says about the discipline.

• How 2014 Was Supposed to Be...

  23 Aug, 2019

  A 2014 whitepaper promised the end of spreadsheets for lead management. In 2019 I still meet companies emailing them back and forth.

• Who Is (Not) Your Ideal Customer?

  13 Nov, 2017

  A cold caller asked how likely I would be to invest. The phrasing was clever and the question was still useless.