Tag: analytics

All the articles with the tag "analytics".

• Exploring Net Revenue Retention (NRR)

  19 Oct, 2023

  Some ideas on how to test different variants of NRR to uncover SaaS insights

• What is your B2B digital marketing attribution model?

  25 Sep, 2019

  Survey data on the attribution models B2B marketing managers actually use, and what the spread says about the discipline.

• Digital Marketers Need to Understand Statistical Significance

  6 Dec, 2018

  Marketers are using more data, which is good. Most conclusions drawn from PPC tests are not statistically significant.

• How to use Analytics to check whether your SEO efforts are working

  5 Dec, 2017

  SEO produces a maze of metrics, rankings and results. Which of them actually tell you it is working?

• What are we improving this week?

  31 Oct, 2017

  Get excited about AI and chatbots and the redesign. The question that actually moves numbers is what you improve this week.

• Useless Metrics

  24 Jul, 2017

  Digital marketing makes it very easy to measure things that cannot change a single decision.

• Are you getting better, on average?

  29 May, 2017

  Sport is obsessed with averages, and most of them are objective. The useful ones for your team probably aren't.