Tag: advertising

All the articles with the tag "advertising".

• 3 most common Push Notification mistakes that brands make

  22 Jun, 2022

  many brands struggle to unlock the full potential of their notifications, failing to develop a comprehensive strategy for the channel that includes planning, creative and technical approaches.

• Why video games are making beautiful ads

  15 Nov, 2019

  Video games outsell the global box office several times over. The advertising budgets have started to show it.

• Losing pitches to boring work

  22 Oct, 2019

  Why do mediocre ads keep getting made? Sometimes the boring pitch is the one that wins.

• Digital Ad Fraud is Huge and it Doesn't Matter to Advertisers

  14 Oct, 2019

  Ad fraud still takes a huge share of the ad economy. The strange part is how little advertisers seem to mind.

• GE Helps a Snowball to Survive Hell and Captures Lightning in a Bottle.

  15 Feb, 2016

  GE's Unimpossible Missions is what happens when a brand treats its own technology as the story.