Chris Higgins
Perspectives on marketing and management from the world of b2b SaaS.
Latest posts
Exploring Net Revenue Retention (NRR)
Some ideas on how to test different variants of NRR to uncover SaaS insights
Why we love ChatGPT: No question is stupid
Being able to ask questions without fear of judgement is powerful. So what happens to answer sites that used human generated content?
Telling powerful and compelling business stories
A great example of storytelling from a D2C founder
The 2 types of trust in a b2b buying process
The SVB collapse stirred up discussion on the nature of trust in banking. How does this relate to b2b purchases?
Chris Higgins – Netcore Cloud: Our new identity reflects a powerful, forward momentum
My recent interview with Mediabrief on the launch of Netcore's new brand identity.
3 most common Push Notification mistakes that brands make
many brands struggle to unlock the full potential of their notifications, failing to develop a comprehensive strategy for the channel that includes planning, creative and technical approaches.
Which Skills Do You Need for LinkedIn's Emerging Job List? An Analysis.
I take a look through the data in the Linkedin report to find some themes for emerging skills around the world
Customers should love unboxing your product
Matching search ads with consumer journey
Searches for your old products are valuable!